Data Call Technologies, known for its Digital Signage technology, is acquiring Podcast Ready. Both companies are based in Houston.

Data Call said the acquisition will strengthen its business strategy focusing on emerging new markets for audio and video content. Podcast Ready has an existing infrastructure through which it can provide advertisers with content verification, enabling those advertisers to match their ads with content that is custom-tailored to specific demographics.

Podcast's technological capabilities integrate easily into Data Call's technology, products and services, said Jim Ammons, Data Call's chief executive officer. "Crossing the two technologies of Data Call's Digital Signage with PRI's podcasts technology and services contributes significantly to both entities ability to grow significantly. In the world of marketing, it's all about exposure," he said.